Art, I don't know what I won, but my point is that ink goes on paper. Thats it. Thats the entire concept behind printing just about anything.
Too many of these fucks let the technology dictate what they can and cannot do. Fucking Hobbs is bitching about the RIP that gets shit from the computer to the plate. And yet he's right there and already knows how to exploit the RIP, but for some reason he's not doing it. Its so fucking simple.
I solve problems. Thats my job description. I went and made a fuckload of money a couple weeks ago from some huge design firm because they couldn't solve problems. They were too smart to be dumb. Then I went and dealt with this hoity toity offset house and they were all like...but you can't do that and I was all like...why the fuck not? My answer was the best one available for the desired result, but it was outside convention and thus scary as fuck for everyone involved except myself.
Ink goes on paper. Plates, screens, flexo, letterpress...whatever the vehicle, ink goes on paper in a desired order at set opacities. Everything is controllable.
Too many of these fucks let the technology dictate what they can and cannot do. Fucking Hobbs is bitching about the RIP that gets shit from the computer to the plate. And yet he's right there and already knows how to exploit the RIP, but for some reason he's not doing it. Its so fucking simple.
I solve problems. Thats my job description. I went and made a fuckload of money a couple weeks ago from some huge design firm because they couldn't solve problems. They were too smart to be dumb. Then I went and dealt with this hoity toity offset house and they were all like...but you can't do that and I was all like...why the fuck not? My answer was the best one available for the desired result, but it was outside convention and thus scary as fuck for everyone involved except myself.
Ink goes on paper. Plates, screens, flexo, letterpress...whatever the vehicle, ink goes on paper in a desired order at set opacities. Everything is controllable.