this is the MOST COMMENTS I'VE EVER RECEIVED ON A POSTER!
hi everyone, i'm steve sleeve, the art director at metro. i design posters for a lot of the shows that come through here. my main man steve walders prints them at mothball press right here on the internet, in chicago.
usually we print 100. of those:
- 25 go out to record stores and other spots on our street rout, unless the show is already sold out -- though even if it is, we send a few out so stores can keep them or fans can steal them or whatever. if the show is for sure gonna sell out, we only print 50, just for the commemorative sake of it. like we didn't really need to promote the interpol show here cause it sold out in .0074 seconds, but it's cool that they played here recently, so we made a poster. anyway, i digress. onward:
- 10-20 go to the headlining band
- approx 5 go to each opening band, unless there's one of those multi-member european pop bands like architecture in helsinki. if that's the case, then we all make fun of america together and use the posters to roll gigantic joints.
- 10 get signed by the band and go into metro's poster archives, some of these are donated to charities like rock for kids (www.rockforkids.org)
this leaves us with anywhere from 30-50 for sale, which we generally sell at the show for $10 each. moneys made are split with the headlining band, we use our half to help recoup printing costs. any leftover posters are sold in metro's store or at flatstock for about $20/print to further help recoup printing costs, as we rarely do it night of show.
well , i don't think reprinting is bad per say if the size/colors are changed , it's clearly marked as a seperate edition and permission has been granted by the bands. supply and demand and all that.
BUT if i were a collector (which i'm not) i'd probably be cheesed off by it.
no worries.
the idea of us doing reprints is absurd to me as honestly are running outta room to store what OGs we do have.
methinks it's about time for a bonfire.
andy-we've never done a second edition of ANYTHING. even posters that came out poorly printed stay as as. aall our editions are closed.
onwards and upwards.
a) i think second editions can be shaky ethically
b) we have other stuff to do than reprint our old crap (most of which we still have copies of anyway)
c) honestly , there isn't enough demand for our work to even make the IDEA of reprinting worthwhile.
"do most artists really give so few posters for promo and keep SO many? we only ever keep 50 copies and our smallest runs are 120. the venue/band/promoter gets a minimum of 60 copies for street promo (often more) and we give a poster to each musician/dj/roadie involved in the show."
But when you do second editions of posters those are all sold by you with allt e profit going to you, correct? I would assume none go for advertising (because the show is long been over), to the club or the band i would assume.
I will agree to your reply Paul... and thats no the only way Billboard determines it, just part of it....lots of it is gross sales, profit, etc. Just letting you guys know why a promoter would still have a sold out poster still made....Oh and yes there may be 2 Wilco posters actually used for advertisement.
*note
well billboard is hardly relevant for "underground music" so whatever. i still see the relevence in advertising a sold out show for reasons others have already stated.
as someone who's actually IN an actively touring band i'll say that good promoters make all the difference and that we musicians love them to death.
the energy a promoter puts into a shows is especially important for small to mid-sized acts (basically any band that draws 900 people and less) as are dj's , stores/distros . writers at alt weeklies and *gasp* even poster artists.
Paul if a promoter produces a sell out show then yes they get credit. That is actually one way that Billboard mag determines its top promoters. Yes the band is the one pulling in the ticket sales but if a promoter books the band and brings it to the venue then they must be doing something right, huh. that is what Scrojo and I are talkinbg about...hype...your venue gets a sold out show....kudos to you, you let everyone know about it...make the ones that dont have tickets feel left out so that next time they might pay more attention.
If the venue or band wants to pay the full cost of making a poster, I'll give them all the posters printed. I've done it a couple of times, only keeping 2-3 prints for myself for archives.
Since the general situation in most cases is that neither the band nor the venue pay the actual costs, some percentage of posters are held back to pay those costs with aftersales.
I see no moral quandary here.
"$0.02
the one thing that gets to me on here is at times there seems to be an anti-venue mentality. a well designed poster is promoting the venue just as much as the individual show."
That is a good point Scrojo, and something I have been guilty of doing. I will be keeping that in mind from now on. Thanks for chiming in.
$0.02
the one thing that gets to me on here is at times there seems to be an anti-venue mentality. a well designed poster is promoting the venue just as much as the individual show. in my early days at belly up if we had a sold out show we would put up MORE posters with 'sold out' in large letters across because we knew it would encourage more people to buy advanced tickets for future gigs.
Ok, for one, sometimes promoters, venues etc..will hire an artist to do a poster beforehand....the day tickets go onsale it sells out but they still have a budget to fulfill so the posters are still made. It builds hype makes the venue, band, promoter look better and the artist hired still gets their job....Bot sure of how much you guys know about this stuff, but when you promote a show of this scale, you develop a budget for marketing materials...this budget is supposed to be fully spent, whether it sells out or not.
"framed posters of shows they are obviously proud of and at the end of every show the crowd generally gets ushered into the merch store where they can purchase 20 or 30 different posters from past shows for pretty reasonable prices."
That's fucken badass...I wanna open a venue
depends on how things are set up (for me). my previous (possibly overexaggerated) example was based on what i know many people to do.
there are about 1,000 poster job scenarios, each with different outcomes based on who hired who, etc...
metro is probably the most poster artist friendly venue i've seen.
the whole lobby/entry way is decorated in nicely framed posters of shows they are obviously proud of and at the end of every show the crowd generally gets ushered into the merch store where they can purchase 20 or 30 different posters from past shows for pretty reasonable prices.
do most artists really give so few posters for promo and keep SO many?
we only ever keep 50 copies and our smallest runs are 120.
the venue/band/promoter gets a minimum of 60 copies for street promo (often more) and we give a poster to each musician/dj/roadie involved in the show.
oh, let's stop playing pretend.
all these posters are merch. sure, we all give some to the bands or venues to hang... like, you know, 10 of the run of 100. and we sell the other 90...the last 10 or 20 we raise the price because they're precious rarities.
Metro has always commissioned posters for merch and giveaways to fans as well as for promo, for sellout shows as well others.
Since Steve works at Metro I'd suppose these posters were made at Metro's behest, which is their prerogative.
Metro also consistently PAYS ARTISTS which is more than can be said for most venues.
I'm sure if some gper gazed at their navel long enough they could come up with some ethical objection to Metro paying to make a poster for their own sold-out show. But that's more navel-gazing than I've got time for.
Metro has always commissioned posters for merch and giveaways to fans as well as for promo, for sellout shows as well others.
Since Steve works at Metro I'd suppose these posters were made at Metro's behest, which is their prerogative.
Metro also consistently PAYS ARTISTS which is more than can be said for most venues.
I'm sure if some gper gazed at their navel long enough they could come up with some ethical objection to Metro paying to make a poster for their own sold-out show. But that's more navel-gazing than I've got time for.
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