Hi! I'm about the be a total dick!
This poster is totally infringing on Armor All's creative copyright. It's not a parody at all. Parody would mean that the cultural identity of Armor All being a car cleaner and Mastodon being who they are would be essential in making this joke, but obviously it's not. Because Armor All doesn't have anything to do with Mastodon, it's just being used because of it's cultural recognition and because it has some midieval-looking guy on it, and that's infringement. I can't believe I just stood up to defend the copyright of an automotive cleaning product.
Mastodon products are specially designed to protect, clean and shine rubber surfaces. Using Mastodon regularly is an easy way to help protect your rubber surfaces from cracking, UV damage, fading or discoloration.