Great comments Dirtbags! Now I guess I''l add my ten cents worth. Tad Doyle is my hero. I'll never forget hearing him on KGRG circa 1988 and thinking "man, this is it!". Tad and I became good friends a year later when I joined "Sunshine" (then called Snuf). Faye West (our singer) was Tad's girlfriend at the time. Anyway...about Jack Pepsi, Tad and I sat in his Datsun Pick up in my driveway at 4327 SW Edmunds St in W Seattle. He ran the lyrics by me and asked what I thought. We agreed "I'm goin thru the ice" was it! So, Art...The song was sort of about crashing a truck but really it is about going thru the ice while driving on the lake. TAD rocks!
i wish i could get back in and edit thse comment things. that's supposed to say "the band (especially kim thayill) loved the idea." i managed to skip half the sentence and completely alter the meaning. sorry.
well it's about 18x24. it's screen printed (by blt) in three primary colors. this is a blurry repro here.
it's an old image from and old industrial ad of some sort. it was originally about 1/2 inch tall and i started screwing with it, blowing up it up and re-drawing parts of it, and i loved the crude brute power it carried with it. i eventually used it as an ad for a tad show somewhere. then i tried to get them to use it as a t-shirt design or a record cover (i still did some work with them at this point). by now they were soooo sensitive to things that it got nixed immediately.
eventually i used it on a poster for a crocodile cafe show. does it say 'loud as fuck'? i dunno, does it?
incidently "loud as fuck" was the working title (i suggested it in a meeting) for soundgarden's 'louder than love' lp. the band (especially kim thayill) their manager (susan silver, married to cornell) insisted "she'd never have the word FUCK on her record cover if there was anything she could do about it!" since she ran that band, it was out and "love' was essentially substituted for 'fuck'. so, i sneaked it into a tad poster about 5-6 years later.
this poster just has so much heavy brutal power to it that it just screamed TAD at me. it's one of my very favorites that i've ever done.
art, could you please tell me about this poster? Is it screen printed? size? I take it this was not done on a computer, did you draw this or was this just a small image from a comic book? copy machine used? Too many questions? Great poster. sad sad story about Tad. Reminds me a little of the Negativity Vs. U2 case.
sad tad history:
1) bought a photo album at a garage sale, used photo of hippie grabbing a gal's tit for a cover on 8-way santa (against all advice to the contrary - including a long phone call to me). turns out it's a wedding photo, and husband sees it. he's thrilled, but EX-wife is not. plus she's now a christian singer. record pulled from shelves to be re-issued with new cover.
2) jack-pepsi: a single about drinking jack daniels and pepsi-cola and driving until you smash yer truck. use pepsi logo (with 'tad' in middle) and release it. pavitt thinks it might be great publicity if they got sued, so, as legend has it, he sends copies to pepsi corporate. pepsi (who thinks that maybe being associated with promoting drinking and driving) goes nova and sues the shit outa tad, subpop, anybody. subpop (broke) bends over backwards to appease the lawyers. tad loses single, song, even performing the song ever again. plus big percentage of royalties (if any). record pulled from shelf again, re-released without single. this is about a year and one half into this project by now.
3) tad, understandibly, is a little upset about this whole fiasco times two. the best record they ever did has been screwed into oblivian by stupid promotional ideas. they want to leave the label. sub pop exercises their 'release' clause. any label that wants to sign tad has to pay subpop something ike 60 grand. nobody will touch them. they have to wait several years before the clause expires. by then all momentum is gone and their one shot at big time is over.
sad, but true, as i know it.
Art knows the history better than me, as this was slightly before my time but I believe the second fiasco had to do with the "Jack Pepsi" EP where Sub Pop, in their infinite wisdom, used the Pepsi logo for front cover art. Apparently that's not cool.
Art, I know 8 Way Santa was pulled for the unauthorized hippie photo, but what was the 2nd reason? And what was up w/ their contract? Still love the coke-driven, hyper Salt Lick EP, and "Pig Iron" is a great tune...Like a body!!
thanks. that's exactly how i feel about this poster. it's one of my all-time favorites. it completely and utterly sums up the anvil-heaviness that was the bedrock of "grunge" (whatever that was) and especially tad. do you remember when everybody was expecting tad to be the next "grunge" star outta seattle (after mudhoney and soundgarden)? then came the 'jack pepsi' fiasco and the '8-way santa cover' disaster (an amazingly great record that actually got pulled from ditribution and record shelves TWICE!! that may be some sort of record.) then the sub pop contract miasma. add something called nirvana wiping away all local historical memory and poor tad got fukt. sad.