i agree with RisingSon. you'd think after a while you'd say, "ANOTHER building poster?" but I am immediately drawn in every single time.
it's amazing how Dan consistently delivers these strikingly beautiful prints
I am the client in this case as I commissioned the poster for a benefit concert. These posters were meant to be commemorative and sold to raise more money for the cause (the Chicago Coalition for the Homeless - our logo is in the lower corner about an inch high) not necessarily promotional, the only ones we hung in stores were the flawed rejects that were not part of the signed and numbered edition.
At full size (17" x 23") it is much easier to read everything and I believe the image draws the viewer in. I was very happy with the result and I sought Dan out specifically because I was hoping that he would do one of his building series.
It got a lot of very positive feedback from NMAS & Catfish Haven fans at the venue. Unfortunately, the night of the concert was beset by an ice storm and no one wanted to brave the elements trying to protect a poster as they walked to their cars or hailed a cab so I am left with 100 left to sell out of 235 (Dan has the 35).
I should have had plastic bags but that is 20/20 hindsight talking. You can expect a classified in a moment.
All proceeds go to the Chicago Coalition for the Homeless. We are the uppity group in Chicago that speaks truth to power and fights to makes sure that homeless people are not trod upon or treated like an inferior species.
I really admire Dan's work, and this is no exception. I feel type treatments like this, though not immediately legible, are dynamic enough to draw you in and want to figure it out. Reminds me of this L.A. artist, Wayne White, who tweaks text on thrift store paintings.
we'll see at flatstock, hopefully. you guys will be there, right? i'v always thought that if you can read the headliners and openers names, you're ok. as long as you can read the rest on closer inspection. niether the place nor time sells a show. the band sells the show.
I recently made the mistake of doing a poster with hard to read type because I was more concerned with the image itself. So essentially it was useless to the band for its intended purpose.
I think it's important to remember that these are advertisements first and artistic works second.
I agree with Seripop about the 4pt type thing but much of it is still quite legible at a distance.
even if this prints out the size of his other ones,I suspect it still will be difficult to read all the info at the far end.
to me, that doesn't present as an effective piece within the scope of what Dan's doing graphically.
I own many Seripop posters which frankly are difficult to read (as are many psychedelic posters), but the density is part of their appeal to me.
If however that's also the point with this one (being hard to read), then congrats and props to Dan. But I don't think that was his intention, and therefore (for me) it's not one of his best advertising pieces.
nice photo, good idea, not quite "it", tho, for the reasons stated.
Hey paul, I would argue that it is a minority of our posters that are indeed hard to read. And I don't think it's your place to speculate what the client wants in either dan's case or our case.
BTW I am quite puzzled how it is such a debate when type or lettering is hard to read when the text is treated in an inventive way, but argument never comes when all the info except the name of the headliner is contained within a 4 point line of text at the bottom.
I dont think this would read at any size... I have to agree with Grushkin, it doesn't serve the purpose of advertising legible information. If the reader has to interact with the design to read the type thats one thing, but the type literally drops off into nothing...
i dunno... i get "north mississippi allstars' right away. if i had any interest in seeing them, getting the rest of the info is probably not any harder to read that the small show info on many posters on GP.
now, if Dan had taken the photo from a slightly different angle or perspective, and then did the lettering treatment, it probably would have worked better (for me)
(and for the client).
sure, the actual poster, full size, may be better read.
this all goes back to some of the classic debates w. Chantry about the advertising aspects of posters.
nope I can't read many of Seripop's posters either (and Chloe would say only the band and their friends can).
But this one bothers me because it's clearly meant to be read (as opposed to being deliberately obscure, as in Seripop). I mean, can you honestly tell me you can read "Park West Theatre" without first looking at the 'poster details_venue' on the gp site?
not very easily, and I think in this case it defeats its purpose.
and I'm a great admirer of Dan's work otherwise, and own a number of his posters.