Art i respect your answer, and realize that i rarely look at these pieces in a historic context. That is probably ignorance on my part, not knowing what happened where, and when in the gigposter field. I respect your rebutle on this piece, and it makes sense, it is very true that i see KING OF HAWAII first. I thank you for your time in explaining this piece.
besides, what's the very first thing you read (at a glance)? "king of hawaii" blares off the page. then you read "squirt". andybody who knew about those bands and cared enough to follow them would see that in an instant and then continue on the read the details. they'd probably react to the headline with a smirk and a giggle. and they would see that maybe third, or even later.
that's an excellent point, and one discussed at length constantly on this site. where DO you draw the line between dispersing information and being a private art statement?
in this case, it was only a hundred copies or so posted around the tavern neighborhood and the rest distributed at the show. so, this one served the thin borderline between the two.
besides, rock posters in seattle got so wild and unreadable for so long, that any scrap of paper on a telephone pole that looked peculiar would be an instant magnet to rock geeks. the very illegibility became a hook. and it also served to scare away the "mainstream" people that the bands didn't really want to show up and spoil the gig.
so, this is a very peculiar and subtle form of marketing (or 'branding' if you like) that became prevalent in underground circles over the last few decades.
ok so i lie... i like the idea behind it, but i guess i dont understand how it works. How is it so scuessful? What is going to make someone look at a piece of newspaper glued to a flagpole and decode a gig out of it? Agree that it is seamless intergration of show info... but why does it have to be that subtle to be sucessful? I should have stated my comments on a more professional level before. and for that i appologize. please share your thoughts on this piece.